As content marketing refers to the marketing strategy that allows your website or brand to attract, retain and engage with an audience by creating more authentic and unique content that includes articles, blog posts, videos, images, podcasts etcetera. Statistics in Content Marketing help you to identify the marketing demand or leads and also educate the customers about your product and services. In addition, it also builds loyalty with existing customers and helps them to stay with you. https://storyjoker.com/how-to-use-statistics-in-digital-marketing/